Joe's No flats "My Ride" video project is following the path of young athletes on their way to success.

The Joe's No Flats "My Ride" video project was created as part of our sponsorship progrem for young Israeli riders. 
The videos in this project show the young promising atheltes through video shootimg of their training and racing routine while presenting interviwes about their way of life, family toughts, hopes, and dreams that make them the riders they are now - and the riders they wish to become. 

Join us in these amazing journeysto success and  watch the videos below so one day you can tell  - you knew about them first...

a special thanks to the talented photographer and editor - Ohad Nir. 

Episode #1  - Zohar Bar-Joseph 

"Then one day I just got on the bike,and I don't re member ever getting off them. It just stayed"

Zohar Bar-Joseph, 17, Israel. XCC, XCO, Enduro

Episode #2 - Monira Yaseen

"I wasn't just faraid, i was Terrified. I wanted to win that race, not just to compete"

Monira Yaseen, 17, Israel. XCC, XCO